The new objectivity in art, the origins and history of the new objectivity and its characteristics

 The new objectivity in art, the origins and history of the new objectivity and its characteristics

New objectivity in art:

New Objectivism is a movement founded in the 1960s by Joseph Beuys. It is an art form that focuses on the materiality of objects and objects, rather than their meaning or symbolism. Neo-Objectivism is a new artistic movement that focuses on the physical, intellectual and emotional involvement of the viewer. It is a reaction to the difficulty of finding meaning in contemporary life and an attempt to create an art accessible to all. New Objectivity is a movement that explores the idea of a new type of art. The movement was founded in 1964 by Joseph, who wanted to create a new type of art that was more realistic than the abstract art of the previous generation.

Its goal is to make art accessible to everyone. It does this using simple language and images, which means it's easy for everyone to understand. Neoobjectivism artists are interested in exploring the relationship between the body and space and how they can be used to create meaningful experiences. The movement's emphasis on materialism and materialism makes it particularly relevant to our current work. New Artistic Objectivism The Neoobjectivism movement was a German art movement that began in the 1920s and continued until World War II. It is characterized by a concentration on simple forms and geometric shapes, as well as an interest in materials such as glass, steel and aluminum.

The term “neue Sachlichkeit” literally translates to “new objectivity”, but it also designates a new philosophy of life. This philosophy emphasized the importance of rationality over emotion in all things. In this sense, it can be seen as a reaction against Expressionism and other art forms that emphasized subjectivity rather than objectivity.

Characteristics of the New Objectivity in Art:

The new aesthetic of movement is based on the principle of simplicity, but it also includes elements of beauty. The movement is characterized by a clear style and the emphasis on function. The color palette is limited to black and white, with occasional touches of red or blue.

The characteristics of the new objective art movement are:

  • Use geometric shapes, especially cubes and spheres.
  • Rejection of traditional artistic methods such as realism and impressionism.
  • Use of materials such as glass, steel, concrete and stone.

New Objectivity is a movement in art, design and architecture that emerged in the 1960s. It is characterized by a focus on the real world and the human condition. It grew out of the contemporary West German art scene, where artists sought to break away from the tradition of abstract expressionism and embrace reality as it really was. They wanted their work to be more accessible to viewers and believed that if they could make their work more accessible, they could reach a wider audience.

The movement also had an impact on architecture as it was seen as a way to connect with people outside of their usual context: using everyday materials like wood or stone instead of glass or metal, architects were able to make buildings more accessible to those who did not understand abstract art or modern design trends. The movement was led by Erich Haeckel, Wilhelm Lehembroek, Adolf Loos and others who believed that art should reflect reality rather than imagination or emotion. They used scientific methods such as photography to document their work and sought to create functional rather than decorative objects.

The basic principles of New Objectivity are:

  • Eliminate all subjective elements of art, including emotion and beauty
  • Use simple geometric shapes and materials like concrete or metal

Focus on function rather than form

Neo-Objectivism originated in the 1970s and 1980s in Germany, but has since spread to other countries. The goal of the movement was to create art that was more realistic and less abstract than what we had seen before. The movement's name comes from its founder, Joseph Beuys, who believed that art should be about reality, not fantasy. He also believed that artists should be involved in their work from start to finish, which is why he often invited people into his studio to help him with his projects.

The new objectivity was controversial at first because some found it too realistic; Others thought it was too abstract and didn't understand what they were looking at. But eventually people began to appreciate this new style of art because they realized how much meaning can be found in things that seem simple on the surface but harbor hidden depths if examined closely (or even only seen from afar). Artists wanted their work to be seen as objective information rather than personal expression. This means that they had to abandon ideas such as symbolism or metaphorical meaning in favor of more literal representations of reality.

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